About Us

B2B Sales and Marketing Services


Sales Lead Automation (SLA) is a B2B lead generation company with experience in database marketing, content marketing, marketing technology (MarTech) and services backed by 150 million contact records. There isn’t a contact demographic or company firmographic we can’t reach globally.  That’s why companies choose SLA to support their B2B lead generation efforts.

Our services include: content marketing, cost per lead programs, sales automation programs, marketing automation programs, email lists and social automation.

Value Proposition

Don’t Buy Data – Use Ours for Free
We provide free use of our data, so our clients can save their limited budgets on more critical items like content creation and distribution. The cost of our sales automation programs are less than the cost of the data alone if you were to buy it yourself!

We Provide The Technology and Integration Services
There are more than 7,000 marketing and sales technologies available on the market today. Picking the right technology based on your existing technology and processes is critical to your lead generation success.  SLA will provide the right technology and integrate seamlessly with your existing technology and processes so you can focus on running your business.

Save Time, Money, and Energy
Most companies don’t have the resources to purchase the data and technology to fuel their B2B lead generation efforts, let alone the budget to hire the staff to manage these programs. SLA provides everything you need to supply a continuous flow of B2B leads for one low monthly fee.

Meet the Team

Sales Lead Automation Owner

Shawn Elledge

Founder & CEO

Shawn’s expertise in digital marketing technologies began when he became aware of performance measurability issues of direct mail and began working on systems to combat those issues. He leveraged and honed his expertise, working for a series of leading marketing technology providers including ExactTarget (now Salesforce.com); Web Side Story (acquired by Omniture, now Adobe); Magnify360; and Eloqua (now Oracle).

Shawn is recognized as a top marketing influencer, experienced sales, and marketing automation consultant with advanced email marketing and database management expertise. He has a proven track record of helping B2B sales and marketing professionals develop demand generation and lead generation programs that deliver results.

400x400 head shot mark douglas copy

Mark Douglas

Chief of Operations

For 25+ years, Mark has a history of success leading initiatives for sales, marketing, advertising and product management for companies in various industries including advertising/marketing, financial services, IT, retail, and engineering. He has championed the development and implementation of strategic plans and innovative marketing ideas for such companies as Black and Veatch, H&R Block, Safeway and Starbucks with a strong focus on customer satisfaction and loyalty.

Mark is an active member in Grace Christian Fellowship Church of Largo, Florida and regularly volunteers with various charities in his community. He also enjoys the active lifestyle that living in Florida provides. He is also an unabashed fan of all things related to the Kansas Jayhawks, don’t get him started.


Chris Kiersch


Chris Kiersch is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience.  One of Chris’ businesses was #1 in the St. Louis FAST 50, with a 5-year growth rate of 4082%.  He has started, sold and partnered with digital ad agencies in the St. Louis area aimed at integrating sales and marketing platforms for many St. Louis businesses.
Specialties include: developing comprehensive on-demand marketing automation solutions and multi-channel campaign management and analysis.
Chads pic

Chad Coons

Graphic Designer

After serving in the US Navy aboard the USS Lexington for 4 years, I graduated from Oklahoma State University with a degree in Graphic Design. I was the lead designer for Kansas City Chief Hall of Fame linebacker Derrick Thomas and his 3rd and Long Foundation, Celebrity Weekend Golf Tournaments and self promotional marketing pieces and posters. I then worked as a lead designer at some of the following Kansas City companies, Western Blue Print, Soli Printing, Integrated Marketing Summit, Custom Color Corporation.

I provide 20+ years of Design/Print experience to Sales Lead Automation and their clients.



Casey Writes


Writing is something Casey has been doing since he was old enough to put the letters on paper. Short stories, Press Releases, SEO articles (including key word optimization and key word titles), song lyrics, interviews, poetry, promotional articles, news/reporting, reviews, an e-book (ghost written), news letters, magazine articles, plays and even a book (still in the works) are some of the projects I've worked on.

Jeff Smith Bio 200x200

Jeff Smith

LinkedIn Expert

Jeff began offering Done for You lead generation services in 2011. Since that time, his company has provided a variety of Done for You lead generation services to thousands of clients all over the world. Jeff’s team specializes in Done for You LinkedIn lead generation which allows clients to scale their B2B and B2C lead generation on LinkedIn.

Jeff is a 3-time bestselling author on Amazon and is a veteran of more than 20 start-ups in his 30+ year career in the information marketing, lead generation, local marketing, SAAS, software, online, financial services, Internet, telecommunications, DBS and broadband entertainment industries.


Pamela Couse Pic Cropped

Pamela Couse

Marketing Director

Pamela is a dedicated marketing professional with more than 20 years of management, marketing, and nonprofit experience. She creates and implements strategic initiatives to identify, cultivate, acquire, and retain new and existing clients. Pam has managed teams and projects from start to finish - on time and on budget - and writes and edits everything from speeches, blogs, and feature articles, to marketing brochures and press releases.

Linkedin image

Michael Fung

Sales Partner

I have a lifelong obsession with being practical and finding better ways to compete for the win. Those obsessions lead me to sales then business development and marketing. I am fortunate to have hands-on strategic and tactical success in every step of the demand generation funnel, from awareness-to-sales-to-loyalty. My approach is to keep it simple to start and systematically build when there is validated success. This can be done rapidly, if transparency is maintained and the BS is cut out.

I have had the privilege of empowering great brands, such as: DirecTV, Mattel, Disney, FOX, Seagate, Burger King, Webtrends, Fandango, Farmers Insurance, Union Bank, Carnival, eFax, Honda and Toyota with marketing technology, analytics and consulting to increase the ROI from every marketing dollar spent.

Next Steps...

Contact us for a free consultation on how SLA can help marketing create demand for your product and services or drive a steady flow of leads to your sales team with our sales automation tools.