Account-Based Marketing (ABM)
ABM has been the rage of marketers for a few years now, but at first, we were skeptical.
Many parts are involved in launching an account-based marketing or sales program, and it often requires unique content, new processes, and new technologies.
Every client we have worked with over the past 20 years has told us they want to launch an account-based marketing program, but they don’t know where to start.
We believe account-based email is where you should start. Why do we feel that way?
The reason is simple: account-based email is easy to launch and non-disruptive to your current sales and marketing processes. It also gets you down the path of account-based marketing with the essential marketing and sales strategies intact.
Account-Based Email – The Best Performing Email Strategy We Have Ever Tested
Sales Lead Automation has sent millions of B2B marketing and sales emails using various tactics, i.e., mass email, sales automation campaigns, and account-based emails. We can say with 100% certainty that account-based email is one of our top-performing tactics.
Note: We don’t believe you can fully automate an account-based email program, and here is why.
These are your top prospects, and you need/should handle these prospects in more regard than, say, a typical sales automation program. These prospects can be worth hundreds of thousands of dollars, if not millions of dollars. Dropping these high-value prospects into a generic and automated program makes no sense. While we have automated several aspects of these campaigns, they still require some manual management to be most effective.
Download this Guide to Learn:
- Where to Begin with Account-based Marketing
- How to Identify the Right Accounts to Target
- Advanced Database Strategies
- Which Prospects to Include in Your Sales and Marketing Efforts
- Data Preparation & Prioritization
- Account-based Messaging
- Challenges and More