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Developing Personas

Do you really know WHO your customers are? The first thing you need to understand is that personas are NOT demographics. Demographics are simply attributes of a population or person (e.g., age, gender, race, education, household income, ethnicity, job title)....

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Recent Posts

Average Cost Per Lead by Industry and Marketing Channel

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow.  When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes...

13 Event Marketing Tips

  As founder of the Integrated Marketing Summit and Demandcon, I have produced over 30 educational marketing events all over the United States including one event in London since 2009. I have had the great pleasure of working with hundreds of thought leaders,...

Why Companies Need Sales Automation

Shawn Elledge, CEO of Sales Lead Automation and founder of DemandCon describes some of the challenges facing B2B sales and marketing professionals while providing some strategies and technologies you can adapt to get you back on track with your B2B lead generation...