Email marketing, once viewed as something of a pioneer in segmentation and personalization, has largely remained an essential, if unexciting part of the marketer’s toolbox, despite the disruptive innovation that we have seen in other marketing channels. Now though,...
B2C Email Marketing
SALES LEAD AUTOMATION
14 Ryewood Circle
Homosassa, Fl 34446
Top of funnel. Bottom of funnel. Scoring. Nurturing. Conversion. These are all terms you’ve probably heard once or a thousand times when it comes to lead generation. And while lead gen is every sales and marketing department’s lifeblood, we often find that...
Sales Intelligence vs. Social Selling Bad salespeople give the entire profession a bad name. We’re talking about the ones who throw darts and dial with no thought process behind their targeting. They’re clueless on how to nurture leads, and when they do reach...
If your lead generation campaigns aren’t relevant, neither are you The late, great Peter Drucker once summed up the concept of relevancy with a sentence so flawlessly framed that it should hang in the Louvre. Drucker said: “The perfect advertisement is...