Content Marketing

So Much Content & We Don’t Know What We Have or Need

Get a Free Content Assessment

The Content Challenge

B2B companies typically require 15–20+ distinct content categories to address every stage of the buyer’s journey, support various business functions, and engage multiple audiences.

 

Pitch Decks & Sales Presentations​

Sales Materials & Product Sheets
Marketing Collateral
Blog Posts & Articles
Whitepapers & E-books
Case Studies & Customer Stories
Webinars & Podcasts
Videos & Demos
Infographics
Social Media Content
Advertising Campaigns
Email Campaigns & Newsletters
Lead Nurturing Content
Landing Pages
Website Content
PR Content & Press Releases
Product Documentation
Templates & Tools

Companies need to generate so much content they struggle to organize it all, making it very difficult to manage across all marketing channels and business operations.

That’s why we developed the Content Marketing Waterfall.

The Content Marketing Waterfall

A strategic framework for organizing content across audiences, personas, buyer stages, formats, and goals.

Internal Staff & Board

Your content journey begins with internal communications that describe everything you do, why and for whom. If you cannot internalize your message, then you cannot externalize your message.

Customers

The most critical stage. Develop detailed personas from past sales experience to be used when going after new prospects that match your ICP.

Influencers

Identify and communicate with all influencers that can impact a purchase decision: media publications, industry analysts, social media pundits, customer advocates, and community influencers.

Partners

Create content for five partner types: Revenue-Generating, Marketing & Awareness, Strategic Growth, Operational & Delivery, and Innovation & Enablement partners.

Ideal Prospects

A well thought out content marketing strategy will include all of these steps because ultimately this will reduce your customer acquisition cost (CAC).

Content is the backbone of everything a company does and it must support the brand promise from the top down and across all channels.

 

Most companies have content everywhere with no idea if they have the right content for each persona across all sales stages. That’s why we developed Content Doctor to run a comprehensive content assessment.

 
  • Capture your brand, tone and voice
  • Categorize existing content by persona and sales stage
  • Identify content gaps by product, service and target audience
  • Compare your content to competitors
  • Generate SWOT analysis with battlecards for your sales team
  • Fill content gaps for faster sales cycles (Funnel Velocity)
Get Your Free Assessment

Content Relevance by Buyer Journey Stage

content-relevance-1-Bm6go32f
content-relevance-1-Bm6go32f

Click image to enlarge • Use arrows to navigate

What is Content Relevance?

Relevance measures how well each piece of content aligns with your target buyers and their journey. It’s not just about quality—it’s about whether the right content reaches the right people at the right time.

Relevance Score Components:

Buyer Role Fit

Does it speak to your key decision makers?

Goal Clarity

Does it support a clear business objective?

Stage Alignment

Is it mapped to the right journey stage?

Content Quality

Is it well-written and authoritative?

Why It Matters:

High-relevance content converts better, shortens sales cycles, and builds trust with prospects. Low-relevance content wastes resources and can confuse buyers.

Identify Content Gaps

Identify strategic content gaps and competitive intelligence to guide your content strategy.

content-gaps-4-Bg2RWcSB
content-gaps-3-Dwb60JSB
content-gaps-2-K_ateQSb
content-gaps-1-DFLZb3WN

Click image to enlarge • Use arrows to navigate

Every piece of content is assigned a business goal (Why are we investing in this content) and a Content Goal (What needs to change in the mind of the prospect?).

 

Content Creation

Fill your content gaps with AI-powered content creation that aligns with your buyer personas and sales stages.

content-gaps-4-Bg2RWcSB
content-gaps-3-Dwb60JSB
content-gaps-2-K_ateQSb
content-gaps-1-DFLZb3WN

Click image to enlarge • Use arrows to navigate

AI-Powered Generation

Create high-quality content aligned with your brand voice and buyer personas.

Goal-Aligned Content

Every piece supports a clear business objective and content goal.

Faster Production

Reduce content creation time while maintaining quality standards.

Multi-Format Output

Generate blogs, whitepapers, emails, social posts, and more from a single brief.

Accelerate Your Content Strategy

Create, manage, and schedule content for your buyer personas with business and content goals aligned—leading to faster sales cycles and improved funnel velocity.

See How It Works

Content Analytics & Refinement

Measure and optimize your content performance with AI-powered quality scoring, persona alignment, and coverage metrics.

 
content-gaps-4-Bg2RWcSB
content-gaps-3-Dwb60JSB
content-gaps-2-K_ateQSb
content-gaps-1-DFLZb3WN

Click image to enlarge • Use arrows to navigate

Understand how your content is scored and what drives your coverage metrics—ensuring every piece of content contributes to your sales pipeline.

Get Your Free Content Assessment

We are here to help companies grow and are willing to put our money where our mouth is to prove it.

Schedule a Call
Scroll to Top