Cost-Per-Lead Programs
Pay Only for Qualified Leads
Building your own outbound engine is time-consuming, technical, and risky. With SLA’s Cost-Per-Lead programs, you bypass all of that. We take care of targeting, outreach, and qualification.
Why Choose CPL with SLA?
Between buying data, setting up domains, warming inboxes, and configuring automations—companies waste months risking their domain reputation with poor results.
Zero Risk
Only pay for leads that meet your agreed Ideal Customer Profile
Faster ROI
Skip months of setup, domain warming, and tool configuration
Save Time
We handle targeting, outreach, and qualification—you focus on closing
Protect Your Domain
Avoid blacklists and reputation damage from cold outreach
Our CPL Program Options
Choose the lead type that best fits your sales process and goals
Program 1
Marketing Qualified Leads (MQLs)
Content syndication is one of the fastest ways to scale your top-of-funnel lead generation efforts. Instead of waiting for inbound traffic, we push your thought leadership assets (whitepapers, eBooks, guides, reports) directly to decision-makers.
Leads captured through this method are content-engaged prospects who’ve opened, clicked, or downloaded your asset and raised their hand for more information.
Process
- Campaign planning based on ICP and content assets
- Outreach via one-touch email and opt-in subscriber network
- Retargeting of non-responders for maximum coverage
- Delivery of leads with full engagement history
Process
- Discovery call with client to define offer and ICP
- Direct outreach to decision-makers with influence
- Detailed discussion of needs, pain points, and timing
- Verification of accuracy + callback consent
- Delivery of profiles with full context notes
Program 2
Highly Qualified Leads (HQLs)
We combine email and phone outreach with two custom qualification questions tailored to your offer. Examples: technology stack, budget window, vendor preferences, or current project stage.
We don’t just deliver names; we deliver answers to your biggest sales discovery questions. Your sales team walks into warm, expected conversations.
Program 3
BANT Leads (Budget, Authority, Need, Timeline)
BANT leads are the gold standard of sales qualified leads. Each lead is called and validated across four non-negotiable buying parameters.
This ensures every conversation your team has is with a prospect who isn’t just window-shopping—they’re positioned to buy.
- Budget allocated
- Real Need for solution
- Authority to buy
- Timeline to act
Process
- Define BANT parameters with client
- Execute multi-channel outreach to capture project intelligence
- Structured qualification calls to validate all four factors
- Rigorous QA check before delivery
- Delivery of BANT profiles with detailed buyer insights
Process
- Gather event details (topic, format, audience)
- Awareness campaigns via display, email, telemarketing
- Drive registrations via custom landing pages/forms
- Send reminders and pre-event content
- Provide final attendee + engagement data
Program 4
Event Leads
If you’re investing in webinars, roundtables, or conferences, attendance is everything. SLA event leads programs fill the room (virtual or physical) with the right prospects.
We not only capture registrations, but also nurture and remind attendees, ensuring high show-up rates with people who matter.
Program 5
Appointment Setting (Pay-Per-Attend)
Appointment setting is the fastest path to sales conversations. We don’t just book calls—we nurture prospects, educate them on your solution, and confirm attendance.
You only pay when the meeting actually happens. This guarantees ROI, removes the risk of no-shows, and fills your pipeline with ready-to-talk buyers.
Process
- Review client offer, ICP, and calendar
- Multi-channel outreach with personalized messaging
- Pre-call qualification and scheduling
- Day-before + morning-of reminders
- Delivery of attendance confirmation + call notes
Ready to Get Started?
Let’s discuss which CPL program is right for your business and start filling your pipeline with qualified leads.