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If your lead generation campaigns aren’t relevant, neither are you The late, great Peter Drucker once summed up the concept of relevancy with a sentence so flawlessly framed that it should hang in the Louvre. Drucker said: “The perfect advertisement is one of...
Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes...
As founder of the Integrated Marketing Summit and Demandcon, I have produced over 30 educational marketing events all over the United States including one event in London since 2009. I have had the great pleasure of working with hundreds of thought leaders,...