This guide explores the three core intent data sources used to help you identify prospects who are potentially “in market” for your company’s products and services.
First-party intent data sources include your company’s own website, email platforms, and social media channels. These channels allow you to segment contacts based on behavior which leads to Intent. In addition, because you own these properties and tracked
Second-party intent data sources are collected by another company, including review sites and publishing networks that place ads on sites and collect data through visitors’ cookies. For instance, the ads you see on Forbes could be organizing your data through cookies and assigning you as a user to the topic of the content you’re reading about.
Third-party intent data sources are collected all over the internet and are considered unstructured data. Basically, bots scan the internet looking for keywords and can capture the IP addresses searching for or discussing those keywords or content.
Download this guide to learn the differences in how these Intent Data sources can help you be more effective in yur sales and marketing efforts.
You Will Learn:
- The differences between intent data sources
- How intent data is colelcted
- The differences between unstructured and structured keywords
- Advantage of intent data
- Challenges in using intent data