What is Website Visitor Tracking and Sales Intelligence?
Website visitor tracking software typically focuses on capturing three categories of data: website analytics, user behavior, and visitor identity. While some solutions provide high-level traffic overviews and navigation paths, others can give in-depth user insights using advanced technology.
Sales Lead Automation’s Visitor Tracking falls under the more advanced solutions. For example, we will also give your team the contact data needed to reach out to the prospects who visit your site. This solution is perfect for introducing your salespeople to these visitors, identifying opportunities, booking meetings, and hopefully closing sales.
This insight into your website visitors is crucial in any marketing strategy but essential for supporting your lead generation efforts.
Why is Website Visitor Tracking so Important to Sales?
In a perfect world, when a prospect visits your website, they like what they see and fill out a form giving you all their contact details to request more information. But, unfortunately, less than 2% of your visitors will do that – so without website visitor tracking, you’re missing out on that other 98%.
The SLA tracking software will monitor your website activity, track online behavior within your site, and provide helpful contact information of companies and contacts to help increase your sales.
How Does Website Visitor Tracking Work?
Most tracking solutions or software use a reverse domain name system (rDNS) and a website script to gather visitor data. Reverse DNS lookup is a query for the domain name associated with a given IP address.
DNS, or the Domain Name System, translates human-readable domain names (for example, www.amazon.com) to machine-readable IP addresses (for example, 192.0.2.44).
By identifying the IP address and Domain of a website visitor, you can also identify people who work at those companies. For example, we have close to 900,000 contacts in our database who work at Amazon.com in the US.
Can You Track Contacts vs. Companies?
Yes… Suppose a contact visited our website before, filled out a form, or clicked on a link in one of our email campaigns. In that case, we can identify the actual person visiting your website vs. just the company registered to that domain and IP Address.
What Kind of Data Does Web Tracking Provide?
Our website visitor tracking solution provides over 40 data points; here are just a few:
- Company Name, Address, Location
- Pageview details and time spent detailing the buyer’s interest
- Possible Contacts – Names, Titles, Phone Numbers, Email Address
- Keyword & Referral Source
- Campaign Information
- Intent Data (More on this below)
How Does Website Tracking Improve Your Sales and Marketing Efforts?
Instead of randomly picking contacts from a database because they have the right job title, work in the right industry, location, business size, etc., it doesn’t mean those people are “In-Market” for your product or service. Most people don’t mind receiving an unsolicited email if our content is relevant and helpful. Adding contacts who visited your website to your lead generation efforts makes you much more likely to generate a response.
Additional Advantages of Website Visitor Tracking
Implementing website visitor tracking on your B2B website has multiple benefits. First, we can give your team real-time insight into who visits your website, allowing you to reach more prospects faster and win more customers. This data reduces the time it will take sales to identify a prospect and turn them into an opportunity and hopefully a new customer.
You will get more than just the analytics that most solutions provide but also receive real-time alerts when prospects return to your site. These alerts go beyond the IP address and general information that many solutions offer but also give you actionable data that includes contact information, thus reducing your sales team’s time to reach out.
What’s the Quality of Your Data?
Our global database has over 680 million B2B contact records which are double-checked to ensure the highest quality contact data.
The database breakdown:
- 164 million-plus professional emails
- 2.8 million deterministic emails
- 125 million phone numbers
- 29 million cell phone numbers
- 94 million personal emails
Cell phone records are great for adding to your SMS (Text) message campaign, and 94 million records with personal email addresses, which are great for custom ad targeting.
We are so confident in our data that we offer a contact confidence score for each contact downloaded. If a contact record doesn’t have a quality score above 50 points, you aren’t charged for downloading this contact record. This quality allows you to send those introductory emails or direct calls to the right person at the right time with confidence that your email will be delivered or your phone call is received or answered.
Why Choose Sales Lead Automation’s Website Visitor Tracking Solution?
Many website visitor tracking solutions can be costly and require lengthy contracts. Fortunately for you, SLA’s Visitor Tracking Solution is cost-effective, with many options to fit your needs – from small businesses to large ones. We have a plan for you. Check out our pricing page to see how we compare with the more expensive solutions. The return on investment for our solution is many times higher than our competitors.
Understanding the data we capture about your website visitor traffic can be confusing. SLA’s Visitor Tracking makes this as easy as possible for our clients with a comprehensive dashboard that does most of the work for you. We allow you to filter your results based on the search criteria you are looking for – and save those searches and use them repeatedly. Plus, we offer one-on-one time with an expert to get you and your team off and running from the start. Making sure you get the most out of our product makes you more productive and is why our clients love our system.