This guide shares insights into how advanced database strategies can help streamline the sale and marketing process for ultimate success.

When you take the time to find the right data for your sales and marketing campaigns—you’ll save time (and money) on marketing messages that don’t resonate and improve the overall success of your campaigns.

This guide will help you understand the differences in how data is sourced and categorized, as well as the pros and cons of each classification system.

We will also talk about:

The pitfalls of data scraped from social platforms like LinkedIn or websites.

• How to use job board data to create relevant messages
• How to use funding announcements to open doors and generate responses
• How to use keyword data to find your hard-to-find, ideal prospect.