Marketing Services
What do we do?
Step One - Drive Traffic or Prospects to Your Website
The first step in any successful marketing strategy is determining how you are going to drive awareness and traffic to your website.
There are many ways to do this including: Content Marketing, Search Engine Optimization (SEO), Paid Advertising (PPC), Email Marketing and Social Media are just a few options.
Step Two - Website Visitor Identification
It makes no sense to drive more traffic to your website if you don’t have a way to identify who is visiting your website.
In fact, you might not need any more traffic to your website but rather the ability to identify the people already going to your website today.
Website Visitor Identification can provide up to 40 attributes on your website visitors (Both B2B & B2C). we are talking about name, email, address, age, gender, company, job title, estimated income, net worth, home owner, kids, married and their social media profiles.
Step Three - CRM with Marketing Automation Capabilities
The information captured by our website visitor identification application can be pushed into any CRM or Marketing Automation platform allowing you to send these website visitors offers, or educational materials over any given time period you like.
This helps build your brand and nurtures your website visitors into customers automatically.
This is the most successful strategy we have ever seen.
Why?
The people we identify on your website went there for a reason.
For example, they might have read a press release and got curious or they searched for your product and service online or clicked on an ad or email link. Regardless of how they got to your website, they were interested. Marketing automation allows you to communicate with these prospects automatically and wehn done right, convert higher than any other form of marketing.
Who do we serve?
Business to Business (B2B)
Our value proposition is extremely compelling for B2B executives since we have a database of over 700 million global business contact records and have our own Sales Automation application, CRM with marketing automaton capabilities and Website Visitor Identification platform.
Below is a list of services we offer and why.
Data
Our customers don’t have to buy third-party data or email verification services, which can be very expensive. This allows our customers to apply that budget to more important marketing and sales tactics like content marketing, demand generation, and lead generation programs.
Sales and Marketing Automation Technology
The Sales Lead Automation team has years of marketing and sales technology experience. We have used hundreds of marketing and sales applications, ultimately leading us to develop deep expertise in the critical solutions most businesses need today.
Sales Automation
Marketing Automation – CRM
Website Visitor Identification
LinkedIn Automation
Email Verification
By providing our customers with the marketing or sales technology they need, they don’t have to buy and learn new technology or hire internal resources to manage that technology. This usually results in a faster go-to-market timeline and ROI.
Marketing Research
At the end of the day, no matter how good your data is or the technology you use to operationalize that data, you have to understand your target audience and create your ideal customer profile.
Then, you must create relevant and compelling content for that audience.
In most cases, this requires qualitative and quantitative research to understand what puts your ideal customer in an active buying process for your products and services. You also need to understand what compels your ideal customer to make a purchase decision and who is involved in that buying process. It’s imperative to understand what motivates each persona involved in the the buying process to take action.
Content Marketing
Content is the cornerstone of any successful demand generation or lead generation strategy. Generally speaking, no one minds receiving an unsolicited piece of content if it’s relevant and helpful.
Content Syndication
No matter how good your content is, if you can’t get it into the hands of your ideal prospect, it doesn’t matter.
While most agencies think content is king, we believe syndication is king; content is queen.
We have numerous services designed to get your content into the hands of your ideal prospects. However, we find that email is the most cost-effective solution to social media and paid ads.
Business to Consumer (B2C)
While we work primarily with B2B brands, we work with several B2C brands today.
Most of our B2C customers are interested in our CRM solution with marketing automation capabilities, which is integrated with our website visitor identification technology. This allows us to identify consumers already interested in their products and services and pass their contact information into our CRM, where we drop them into an automated lead nurturing campaign.
For example, The founder of Sales Lead Automaton is also the CMO for his wife’s business, RugGoddess.com.
As the name suggests, RugGoddess.com sells area rugs online. After building a new online retail store, we added our website visitor identification solution. We then integrated the website with our marketing automation platform and built an automated lead nurturing program offering discounts on our rugs and educational content on how to pick the right rug, differences in rug manufacturing, how to pick the right color and size, and how to care for your area rug.
Sales increased over 700% in nine months.
Agencies
We work with numerous marketing agencies around the globe. The primary reason is we have the data and technology to help them syndicate their customer’s content or support lead generation services using our data and sales automation platform.
