Website Visitor Identification

Accelerate your sales and marketing efforts by identifying who is visiting your website today.

Did you know that 36% Of Sales Go to The Vendor That Responds First?

By tracking and identifying your website visitors you can determine who is “In Market” and showing interest in your products and services today. This can reduce prospecting by as much as 80%

We offer two website visitor identification solutions.

Ideal for B2B companies

Ideal for B2C companies

Identify 100% of the companies visiting your website.

Each account includes access to over 800 million global contact records and 2500 downloads a month! Plans starting at $297 a month

Identify the companies who are visiting your website today.


Review the company’s firmographics i.e. industry, number of employees, revenue as well as their social links. Uncover how these prospects got to your website by marketing channel or keyword was used and the web pages they visited.

Using our database of over 800 million global contact records we even help you find ideal contacts at those companies to reach out to. Each user is given 2500 free contact downloads a month.

Using our Intent Data Engine, you can uncover other companies suspected of being “In Market” for your products and services. Then download relevant contacts at those companies and add them to your marketing campaigns.

Setup real time sales alerts so your sales staff knows when a hot prospect is on your website.

Route new leads based on your sales territories

Website Visitor Identification for B2C Companies

Identify Consumers Who Visit Your Website?

That’s right, we can identify 35-65% of all consumers that visit your website. We can also identify up to 38 personal attributes like gender, age, estimated income, marriage status, physical address, if they have children, their place work and job title.

But most important of all, we can provide you with their email address!


Send these hot prospects personalized email offers and drive them back to your website.

Nurture these leads via email vs. chasing them around the internet with retargeting ads

Create robust profiles and segmentations based on your actual website visitors.

Develop advanced advertising campaigns based on prospects who actually converted.

Save money by only paying for leads we identify.

Set your own monthly budget
Pricing is based on volume starting at $0.50 cents a lead!


Website visitor tracking software typically focuses on capturing three categories of data: website analytics, user behavior, and visitor identity. While some solutions provide high-level traffic overviews and navigation paths, others can give in-depth user insights using advanced technology.

Sales Lead Automation’s Visitor Tracking falls under the more advanced solutions. For example, we will also give your team the contact data needed to reach out to the prospects who visit your site. This solution is perfect for introducing your salespeople to these visitors, identifying opportunities, booking meetings, and hopefully closing sales.

This insight into your website visitors is crucial in any marketing strategy but essential for supporting your lead generation efforts.

In a perfect world, when a prospect visits your website, they like what they see and fill out a form giving you all their contact details to request more information. But, unfortunately, less than 2% of your visitors will do that – so without website visitor tracking, you’re missing out on that other 98%.

The SLA tracking software will monitor your website activity, track online behavior within your site, and provide helpful contact information of companies and contacts to help increase your sales.

Most tracking solutions or software use a reverse domain name system (rDNS) and a website script to gather visitor data. Reverse DNS lookup is a query for the domain name associated with a given IP address.

DNS, or the Domain Name System, translates human-readable domain names (for example, to machine-readable IP addresses (for example,

By identifying the IP address and Domain of a website visitor, you can also identify people who work at those companies. For example, we have close to 900,000 contacts in our database who work at in the US.

Yes… Suppose a contact visited our website before, filled out a form, or clicked on a link in one of our email campaigns. In that case, we can identify the actual person visiting your website vs. just the company registered to that domain and IP Address.

Our website visitor tracking solution provides over 40 data points; here are just a few:

Company Name, Address, Location

Pageview details and time spent detailing the buyer’s interest

Possible Contacts – Names, Titles, Phone Numbers, Email Address

Keyword & Referral Source

Campaign Information

Intent Data (More on this below)

Instead of randomly picking contacts from a database because they have the right job title, work in the right industry, location, business size, etc., it doesn’t mean those people are “In-Market” for your product or service. Most people don’t mind receiving an unsolicited email if our content is relevant and helpful. Adding contacts who visited your website to your lead generation efforts makes you much more likely to generate a response and a lead and a conversion.

Implementing website visitor tracking on your B2B website has multiple benefits. First, we can give your team real-time insight into who visits your website, allowing you to reach more prospects faster and win more customers. This data reduces the time it will take sales to identify a prospect and turn them into an opportunity and hopefully a new customer.

You will get more than just the analytics that most solutions provide but also receive real-time alerts when prospects return to your site. These alerts go beyond the IP address and general information that many solutions offer but also give you actionable data that includes contact information, thus reducing your sales team’s time to reach out.

Our global database has over 680 million B2B contact records which are double-checked to ensure the highest quality contact data.

The data breakdown:
164 million-plus professional emails
2.8 million deterministic emails
125 million phone numbers
29 million cell phone numbers
94 million personal emails

Cell phone records are great for adding to your SMS (Text) message campaign, and 94 million records with personal email addresses, which are great for custom ad targeting.

We are so confident in our data that we offer a contact confidence score for each contact downloaded. If a contact record doesn’t have a quality score above 50 points, you aren’t charged for downloading this contact record. This quality allows you to send those introductory emails or direct calls to the right person at the right time with confidence that your email will be delivered or your phone call is received or answered.

Many website visitor tracking solutions can be costly and require lengthy contracts. Fortunately for you, SLA’s Visitor Tracking Solution is cost-effective, with many options to fit your needs – from small businesses to large ones. We have a plan for you. Check out our pricing page to see how we compare with the more expensive solutions. The return on investment for our solution is many times higher than our competitors.

Understanding the data we capture about your website visitor traffic can be confusing. SLA’s Visitor Tracking makes this as easy as possible for our clients with a comprehensive dashboard that does most of the work for you. We allow you to filter your results based on the search criteria you are looking for – and save those searches and use them repeatedly. Plus, we offer one-on-one time with an expert to get you and your team off and running from the start. Making sure you get the most out of our product makes you more productive and is why our clients love our system.

Still Not Sure?

Let’s Find a Solution That Works For You