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Developing Personas

Do you really know WHO your customers are? The first thing you need to understand is that personas are NOT demographics. Demographics are simply attributes of a population or person (e.g., age, gender, race, education, household income, ethnicity, job title)....

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Recent Posts

Sales Intelligence vs. Social Selling

  Sales Intelligence vs. Social Selling Bad salespeople give the entire profession a bad name. We’re talking about the ones who throw darts and dial with no thought process behind their targeting. They’re clueless on how to nurture leads, and when they do reach...

ABM 2.0 -Relevancy is Emperor

    If your lead generation campaigns aren’t relevant, neither are you The late, great Peter Drucker once summed up the concept of relevancy with a sentence so flawlessly framed that it should hang in the Louvre. Drucker said: “The perfect advertisement is one of...