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Developing Personas

Do you really know WHO your customers are? The first thing you need to understand is that personas are NOT demographics. Demographics are simply attributes of a population or person (e.g., age, gender, race, education, household income, ethnicity, job title)....

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Recent Posts
Average Cost Per Lead by Industry and Marketing Channel

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow.  When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes...

13 Event Marketing Tips

  As founder of the Integrated Marketing Summit and Demandcon, I have produced over 30 educational marketing events all over the United States including one event in London since 2009. I have had the great pleasure of working with hundreds of thought leaders,...

Why Companies Need Sales Automation

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. Shawn Elledge, CEO of Sales...