One of the most important steps in any email program, whether it’s a mass email campaign sending thousands of branded html emails at once or a sales automation campaign where you send just a few hundred text-based emails over the course of a day, is email verification.
You can damage your email reputation if you have too many bad or undeliverable emails in your campaign. As a result, email service providers (ESPs) like Google, Office365, Yahoo, etc.. will either not deliver your email or send your emails to the spam folder.
The quality of your email lists can tell a lot about who you are as an email marketer. If the ESPs see you have a high bounce rate (Undeliverable emails), they will assume you are either sending emails to a purchased list (Non-Opt-in list), or you are not communicating to your contacts very often, so your data is bad.
So, the ESPs try to protect their subscribers from unwanted emails by sending any suspicious emails to the spam folder, or they might not deliver your email at all.
Email validation is a process that determines if an email address is valid, invalid, role-based, malformed, or possibly a spam trap.
Some email verification services will also tell you what kind of email domain group belongs to the email address, i.e., Google apps, Office365, or General Internet.
This information can be essential if you are sending any volume of emails.
Download this guide on email verification and you will learn:
- How emails are verified
- How emails are actually sent
- The most important verification categories
- Advanced email verification strategies
- How email verification vendors differ
