Using Intent Data to Fuel Your Lead Generation Programs

Please check out the webinar I hosted orignally on the Lead Generation Institute’s BrightTalk channel on how to use intent data to fuel your lead generation and sales automation programs. Charles Crnoevich, Head of Partnerships at Bombora and I shred bst practices when using intent data.

You will learn:

  • How to identify companies consuming content related to your products and services
  • How to pull and prepare your data
  • How to target ideal prospects at those companies using sales automation platforms
  • What types of subject lines that will get your emails opened
  • Body copy that generates responses
  • The importance of email domain strategies
  • How to manage responses
  • How to develop cadences that ensure no lead gets left behind

If you have any questions on how to use intent data to fule your lead generation or sales automation programs please feel free to contact Shawn Elledge day or night via email at or by phone at 816-729-4405 M-F between the hours of 8am to 6pm (EST).